Ultimate Medical Academy
UMA is an online school with 15,000+ students studying for careers in allied healthcare. My team reimagined the school's entire online presence.
Bright colors and smiling faces foster a welcoming vibe; Modern design techniques and subtle graceful elements establish credibility and authority; And graceful elements establish credibility and authority...
Bright colors and smiling faces foster a welcoming vibe; Modern design techniques and subtle graceful elements establish credibility and authority; And graceful elements establish credibility and authority...
Program Page
![](/assets/images/uma/dental-program.jpg)
Blog
![](/assets/images/uma/blog-home.jpg)
B2B Lander
![](/assets/images/uma/partner-with-uma.jpg)
SVG Tracing
We had a lot of fun making SVG images animate using JavaScript. It's a subtle effect that adds some class and keeps the page interesting.
![](/assets/images/uma/alumni-draw-in3.gif)
Clearwater Campus Homepage
For UMA's flagship Clearwater campus, we highlighted its "hands-on" training through video, testimonials, and photos.
A "Featured Program" section funnels visitors to selected programs, while we illustrate the campus' distinct admissions process.
![](/assets/images/uma/clw-home-2.jpg)
![](/assets/images/uma/clw-home-3.jpg)
Pick the Winner!
We do a lot of A/B testing at UMA to optimize conversion rates. Can you guess which design performed better?
Commencement
![](/assets/images/uma/commencement-desktop.jpg)
![](/assets/images/uma/commencement-mobile.jpg)
For Commencement at UMA, we host a live stream of the event so all the online students can participate. A scroll shows all the graduates name underneath the stream and there is chat.
On the day of the ceremony, we replace the standard homepage video with a Commencement time-lapse and a link to the Livestream.